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Africa’s Overlooked Business Revolution

Africa is home to a consumer class whose spending outstrips India’s, and it will soon have double the number of smartphone connections than North America. Yet poverty remains widespread, as do infrastructure gaps, fragmented markets, and regulatory complexity. By recasting challenges as a spur for innovation, and unmet market demand as room for growth, business leaders can help their companies, and the continent, to thrive.

 

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https://www.mckinsey.com/featured-insights/middle-east-and-africa/africas-overlooked-business-revolution